A good concession stand can be a great boon to your skating rink’s bottom line–but a bad one can be a huge turnoff for your customers and actually drive business away. Make the most of the concession stand at your family entertainment center with these tips from Southeastern Skate:
- Advertise! Your customers and potential customers have to know that you serve food before they can make plans to enjoy it. Advertise inside your center as well as in your outside advertising.
- Select foods with care and consideration. You may want to focus on items that can be cooked quickly to avoid long lines and hungry patrons waiting for food. You can’t go wrong providing food options that are healthy as well as fresh and tasty (no sad, wilted salads please!) to appeal to more people. Consider soliciting
customer feedback to learn what options your patrons are looking for. - Continue asking for customer feedback! You always want to know what your customers like and where you and your staff can make improvements.
- Don’t neglect to train your staff to take care of your concession stand. Not only do they need to understand how to cook, clean, and operate all of your equipment safely, but they’ll need to understand how to present food in an attractive way. The tastiest fries in the world won’t look appetizing on a sad little plate. And of course, train your staff to offer service with a smile.
A concession stand can make or break your family entertainment center. Your business plan should definitely not neglect this vital part of your income!
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