We are doing a series of interviews with different vendors as they get ready to come to our annual tradeshow (Oct 1-2, Roanoke VA, wholesale only, not for the general public).
You may have already seen ones from Sure-Grip, RollerBones, Roller Derby, and the RSA office. If you’ve missed them, they’re available at www.seskate.com/blog.
The newest one, below, is with Nathan from Vanilla Skate Company.
How are things at Vanilla as the fall season gets ready to start? How do you see the skating market right now? Are your customers optimistic as the skate season gets started?
Life is great at Vanilla Skates! We just returned from our “Summer Jam” skating event at Classic Fun Center in Sandy, Utah. Summer Jam featured our sponsored skaters as well as lots of new faces and talent. I’m pretty confident in saying, the recreational and jam skate market is going strong and this coming season will be great for everyone in the business!
Who from your company is planning to come to our show?
Nathan, who attended last year, will be attending again.
Do you have any new products coming out this fall? Will they be in stock by the tradeshow? Or will they be coming out a little later in the season?
We just released a bunch of new swag (shirts, hoodies, pop-sockets, and wristbands). We’re also finalizing a new color-way for the VNLA Junior with expectations of a mid-early 2019 release date. We also have a couple of new things up our sleeves. We have a new boot design that is being finalized at this moment. We hope to have final samples in our hands soon.
What are some of your best sellers right now? What sets them apart from other products on the market right now?
The VNLA Tuxedo & Code Red have always been crowd favorites. In addition, the new Stealth and Zona Rosa have only been on the market for 7 months and are quickly gaining popularity. Don’t forget, this will be the first holiday season for those two boots (Stealth and Zona Rose). As of right now, our sales projections for them are strong.
Anything else you’d like our customers to know as they get ready for our show?
Vanilla appreciates all of the support from the rinks. Please stop by the booth and spend some time with us. We would love to hear how your business is doing and what we can do to help support it. Remember, your success is our success.