As we all know, business in skating rinks is a bit slower during the summer season. Families take vacations and day cares are watching all of the kids. There are several things you can do during this down time to either bring people in or get ready for your next busy season. Here are 3 things you can do to stay busy this summer.
- Create Summer Discounts & Deals
To get more people into your skating rink this summer you have to give them the deal of a lifetime. It may be a good idea to have a different deal every day of the week. You also should target certain audiences. Most kids are at day cares or churches during the week. Create daily activities that attract those groups. You could set up a discount for day cares that bring 10 or more kids to skate. Maybe offer a free slice of pizza to skaters around lunch time. Focus on keeping things new, exciting, and CHEAP!
- Clean & Sanitize
Use this dead time to clean up and reset your skating rink. Most rinks strive to provide a clean environment for kids, but you could use this time to really sort through your skates, replacing the grungy ones and deep cleaning the others.
- Repair & Remodel
Check the walls and carpets and see if there are any small repairs that need to be done. If you have thought about adding any attractions or had any ideas for remodeling, this could be a great time to get those things done! Maybe you could expand your snack bar to offer a wider selection. Some skating rinks even add rock walls and playgrounds to give kids other options while there.
Don’t be upset by the slow business. Use your time wisely and get customers excited to come back and skate. We encourage you to do the same! If you are looking for renovation ideas or ways to implement new activities please do not hesitate to contact Southeastern Skate Supply.