Christmas is getting closer than some of us would like to realize. The Christmas shopping season is almost here, with Thanksgiving just a few weeks away. Rinks have a lot of potential advantages when it comes time to sell skates. Rinks that are willing to stock skates in their shop can make convenience a big selling point. Six pair of some of the popular quad skates isn’t a large investment, and it can pay great returns over the next three months. Consider bringing in a small size run, then reorder sizes as they sell. This will let the customers have their product right away, it will let them try on sizes, and it almost guarantees to increase your sales for a mimimal investment.
Another potential advantage rinks have is offering free lessons or free skate passes with each skate purchase. Consider giving out lessons or passes with a value equal to the purchase cost of the skates, and you can advertise the skates as “free”.
This is the time of the year when new products should start arriving. We will be sure to do email blasts, website updates, Facebook and Twitter posts as soon as new products arrive to keep everyone updated.