Valentine’s Day is only a month away! Itâ€™s time to start marketing Valentineâ€™s Day events at your skating rink or family entertainment center, but do you know how to capitalize on this heartfelt holiday? Read on to see some Valentineâ€™s Day promotional ideas for skating rinks and FECs.
Valentineâ€™s Day Promo Ideas
Spread the love (and the profits) by running your Valentineâ€™s Day promos on more than just February 14th. Consider running a promotion for a week or two prior to Valentineâ€™s Day.
Buy One Get OneÂ
Buy one admission, get one half off (or free) is a popular promotion with customers, and itâ€™s easy to put a romantic spin on the deal. Encouraging skaters to bring someone with them will expose new people to your business, and maybe even become a tradition for some happy couples. This deal will get them in the door, and you may even be able to make up the half-off admissions with concession sales.Â
A Sweet Deal
Speaking of concessions, Valentineâ€™s Day provides a perfect opportunity to attract customers to your snack bar. Offer a special Valentine’s Day dessert for free with the purchase of two meals, or once a minimum purchase amount is reached.
Another way to spread some Valentineâ€™s Day vibes is to put a special spin on an existing menu item. Take a cue from brands like Starbucks and their super-Instagrammable drinks like the Unicorn Frappuccinoâ€”create a photogenic menu item that your customers will want to buy for the photo op as well as the taste. For example:
- Churros served with strawberry sauce and powdered sugar
- Heart-shaped pizzas, or pizzas decorated with pepperoni hearts
- Red slushies with two straws or a novelty heart straw
- Pink milkshakes, cotton candy, etc.Â
Date Night Package
Capture the attention of those looking for a unique, fun, and affordable date idea by offering a special date night package. Bundle skating admission, meals at concessions, and arcade tokens together at a discount for an easy, all-in-one date.Â
Slow Dance Skate
Advertise a â€œslow dance onlyâ€ skate session and play love songs. Thereâ€™s nothing like skating while holding hands with your Valentine! Make it even more engaging for customers by letting them request â€œtheir song,â€ or let your social media followers submit ideas ahead of time for the playlist. You can even turn it into a contest by choosing one of the song submissions and rewarding them with a date night package or free Valentineâ€™s Day dessert.
Valentineâ€™s Day Party
Of course, you can never go wrong with a blow-out Valentineâ€™s Day party at the skating rink! Queue up the power ballads, deck your rink out in pink, white, and red decorations, and consider even creating a photo booth with props, or setting up a table where customers can buy small gift items like single roses, heart balloons, etc. that can be purchased at wholesale prices and marked up to retail for those last-minute gift shoppers and impulse buys.Â